It is crucial for Facebook Ads to be able to optimize for conversions.
#Facebook pixel tester chrome how to#
✅ How to verify the Facebook Pixel is working on your storeĪs I just summarized it above, you need to have the FB Pixel installed first and foremost. So let’s see why Facebook Pixel Helper is so helpful for the savvy marketer.
Implementing the Facebook Pixel is a story for another day – since you’re more interested in the Pixel Helper aren’t you? 👀 For example, advertising for people who left something in their cart and reduce cart abandonment is a must-have strategy for every ecommerce merchant. You can also set up custom audiences based on what the Facebook Pixel tracks on your site. The more data the Facebook ad algorithm gets, the better and more efficiently it’ll spend your dollars to send you traffic. This data that you gathered and send to Facebook will be the backbone of your advertising strategy. Meaning that Facebook’s algorithm gets important insight into your visitors’ interests and other kinds of data that will be interesting for advertisers. But with the help of the Pixel, every website that has it installed sends valuable behavioral data identifying the user and what they do outside of Facebook’s natural reach. Normally Facebook only sees what their users do in their app or within their domain –.
Most importantly it helps Facebook to see what happens outside their ecosystem. It works in the background to analyze websites if they have the Facebook Pixel code implemented.įirst, let’s quickly summarize why it is crucial to have Facebook Pixel working in the background of your ecommerce store. Facebook Pixel Helper is a free Chrome extension.
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